The Style, Strategy and Marketing Savvy - June 2 newsletter is now online with projections for Father's Day, 5 tips for reward programs, 6 quick-hit ideas for social media, how to keep the angry customer, 40 celeb closeups from the Met Gala and a must-read called 'The Experience Effect' by Jim Joseph.
IN THIS ISSUE
May 23 is Taffy Day - How Sticky is your marketing? [click here]
Change the Way you Play the Game (to sell more retail) [click here]
You Can't Put a Price on Love (but Dad may be worth Millions this Father's Day) [click here]
Most say Dad is worth a splurge: The National Retail Federation reports Americans will spend over eleven billion on Pop this year, an all-time high for the eight-year-old survey. By far the most popular response, more than four out of ten of survey respondents saying they plan to treat Dad to an experience, rather than just buy him a gift.
5 Tips for Building a Rewards Program that Works [click here]
Rewards programs can be more effective than other promotions because they promote a long-term relationship, while straightforward discounts become useless immediately after they are used. The trick, of course, is winning consumers over to your program. Here are some tips to help you wrangle loyal customers away from competitors.
6 Quick-Hit ideas for Social Media Marketing [click here]
Think of these as quick hits that fill in the gaps between your major marketing efforts. Here are six examples of ways to spice up your year-long marketing campaign without investing a lot of time and resources.
How (and why) You Should try to Keep that Angry Customer [click here]
It costs 5 times more to get a new customer than keep a current one, so it follows that you should do all you can to take care of current customers. The 5-1 ratio is even more important to keep in mind when a customer complains because of this little statistical nugget: 95 percent of dissatisfied customers would do business with that company again if their problems were solved quickly and satisfactorily.
Style: 40 Celebrity close-ups from the 2011 Met Gala [click here]
The 2011 Met Gala was a star-studded affair, with stars dazzling us with their eye-catching hair accessories. But there are plenty more gorgeous looks to note. From subdued and elegant to bold and creative, check out what these celebrities looked like up close and personal.
Must-Read: The Experience Effect [click here]
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience, by Jim Joseph - In this book, Jim Joseph offers insights on how to create a memorable experience for your customers when they come into contact with your brand—the kind that builds loyalty. And he'll help you learn from what well-known brands, from Pottery Barn to The Biggest Loser, have done right.
"...how we experience the brand, how we feel the brand, and how we choose to interpret the brand actually becomes the brand to us." (Jim Joseph, The Experience Effect)